Manchester City FC has announced a new regional partnership with 8Xbet, making the gambling brand the club’s “official betting partner” in Asia. The deal, which was reportedly worth £10 million per year, will see 8Xbet gain exposure through LED signage in the Etihad Stadium and a presence in the region across digital assets and the Premier League club’s Cityzens platform.
8Xbet is a relatively new betting company, having been founded in 2018. However, it has quickly grown to become one of the leading online gambling brands in Asia. The company offers a wide range of betting products, including sports betting, casino games, and live dealer games.
The partnership with Manchester City is a significant coup for 8Xbet. The Premier League club is one of the most popular and successful teams in the world, with a large and passionate fan base in Asia. The deal is expected to help 8Xbet to expand its reach in the region and to attract new customers.
For Manchester City fans in Asia, the partnership with 8Xbet means that they will have access to a wider range of betting products and services. They will also be able to enjoy exclusive content and promotions from 8Xbet.
In addition, the partnership is expected to help to raise the profile of Manchester City in Asia. This could lead to an increase in the number of fans in the region, which could in turn lead to increased revenue for the club.
There are some potential risks associated with the partnership between Manchester City and 8Xbet. For example, some people may be concerned about the promotion of gambling to children and young people. Additionally, the partnership could damage the reputation of Manchester City if 8Xbet is found to be involved in any illegal or unethical activities.
However, Manchester City has said that it has carried out due diligence on 8Xbet and is confident that the company is a reputable and responsible operator. The club has also said that it will work with 8Xbet to ensure that the partnership is conducted in a responsible manner.
Overall, the partnership between Manchester City and 8Xbet is a significant development for both parties. It is a chance for 8Xbet to expand its reach in Asia and for Manchester City to raise its profile in the region. However, there are some potential risks associated with the partnership, which will need to be carefully managed.